What is "OFF-WHITE"?

The company was first founded as “PYREX VISION” by Virgil Abloh in the Italian city of Milan in 2012. Abloh then renamed the company to Off-White , which he described as “the gray area between black and white like off-white. "to the world of fashion. He exhibited collections at Paris Fashion Week shows and sold in retail stores in Hong Kong, Tokyo, Milan, London, United Kingdom and New York. In August 2019, José Neves, owner of Farfetch, bought New Guards Group, the parent the Off-White organization for $675 million.Abloh died on November 28, 2021 at the age of 41.